One of the biggest questions surrounding is: it is eco-friendly? While the standard technique might not be, there are options which make screen printing incredibly good for the environment. Find out moreWhen it comes to screen printing ink, there are two different types of inks that can be used: plastisol ink and water-based ink. Plastisol is the industry standard and the default ink used by commercial printers. It uses a polyvinyl chloride (PVC) base, as opposed to water-based ink, which is exactly what its name suggests, a water-based ink with pigments suspended within it. The limitation associated with water-based inks is that you can not print onto dark coloured garments, but they are excellent for printing vibrant colours onto lighter coloured garments.Furthermore, the print result is affected by the colour of the garment. For example, using a purple coloured shirt may change the appearance of the ink colour. Water-based inks also do not work well on all materials and are better suited for shorter run orders. For printing soft prints onto dark coloured garments there is a screen printing technique that uses discharge water-based inks.

One of the biggest clothing markets has, and always will be, printed sportswear. Of course, for all team sports a kind of uniform is a necessity. Ever tried playing FIFA where the teams both wear the same colour kit? Inconceivable. A branded uniform is a necessity for distinguishing the difference between teams for both fans and players. A simple colour difference in shirts could mean the difference between Barcelona winning the league or Messi accidentally passing to Cristiano Ronaldo and making front page news as the idiot who cost Barcelona La Liga title. Pretty obvious, right?

Wait a dang minute though. If printed sportswear is such a big market, why do we face such a problem with getting young people to exercise? Why do we have to sit through those kind of creepy ads promoting physical activity? Surely, if people are buying sportswear they’re using it to get active, right? Wrong. Look at it this way, remember back in 2010, when Ronaldo was signed by Real Madrid for a staggering £80m? In a year this money was returned to the club via Ronaldo shirt sales. In a year £100 million+ was made via shirt sales featuring Ronaldo’s name. Now, is it right to think that all these sales were to people who thought “Yeaaaah, I’m going to play football in this shirt!”? Of course not. Firstly, not all of those purchasers would be actively wanting to take up playing football. Secondly, have you seen the cost of an official shirt? Not everyone wants to get sweaty and muddy in something that costs that much.

So, why is purchasing branded sportswear is so important to people? Affiliation and togetherness has a great deal to do with it.

Humans are naturally social, wanting to interact with fellow humans; from forming a gang with school friends to not wanting to have lunch on your own, we tend to gravitate to one another. One of the reasons for this is because humans love being part of something. Finding a connection with another human basically makes you feel less isolated, less lonely and it makes you feel happy. A study a few years ago found that athletes who rowed together could tolerate twice as much pain than athletes who rowed alone. The reason? Because being part of something releases endorphins, and endorphins mean happiness.

But you don’t have to exercise together to feel like you’re part of something. Simply noticing a shared characteristic can cause it. This is where football shirts come in. Seeing people wearing the same shirt as you, all hoping for the same outcome, is a great feeling.

This is the simple effect that a piece of printed sportswear can have. It can make people happier, lose their inhibitions with other people and make friends with strangers, and you don’t have to be in a sports team to benefit from this. Think about a company. When your staff are all wearing the same T-Shirt there’s a strong feeling of togetherness. A focus is given to your similarities and not your differences. Ever been in the airport and seen a group of people on a stag weekend or a hen do? The ecstatic feeling of being part of something, displaying to the world that you are part of this group, makes people happy.

Essentially, it’s important for people to reevaluate the ideas of uniforms. Uniforms should not be seen as negative. Instead, people should celebrate the positive aspects that can be drawn from them and how they can make people feel. A simple printed logo on a T-Shirt can make a huge difference to a team; be it a sports team, a business team or basically, any team.

So in conclusion,  whether we’re talking about uniforms or printed sportswear, feeling a part of something will boost team moral, productivity and, as a result, revenue.

Corporate clothing advice

Discover our most sustainable personalised socks, made with textile waste! and AWARD WINNING!

We are proud to announce that these up-cycled socks made with textile waste, currently one of our best-selling sock products, have been awarded the prestigious Promotion Gift Award. The socks, packaged into compostable self seal bags, and can be completely personalised with any design or logo with excellent results. What makes these Up Cycled Socks the most eco

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Personalised Facemasks: The perfect guide to help you shop

Here at Garment Printing we’re always looking for the latest trends and new items to offer you within our hygiene range, always bringing the right product for you. Personalised face masks have become essential for everyone and nowadays there are a lot of different options available that we can produce and personalise for your personal project or business activity. These personalised

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Supporting The Beneficiaries of The Whiteley Homes Trust

Garment Printing is proud to be supporting the residents of Whiteley Village, an Almshouse retirement community of almost 400 elderly people in Weybridge, Surrey. Life has been far from normal for those in Whiteley Village, which is the largest group of elderly and/or retired people in the UK, and the current lockdown conditions have been challenging. 

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