Diamante Printing
Add Sparkle to Your Brand. Diamante printing brings your designs to life with shimmering rhinestones that command attention. Ideal for fashion-forward collections, high-impact logos, or special event apparel, this technique turns everyday garments into glamorous statements. If your brand wants to shine — literally — Diamante printing delivers brilliance, texture, and unforgettable style.
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What is Diamante Printing?
Diamante Printing is a heat-transfer embellishment technique that uses rhinestones, crystals, or metallic studs to create decorative patterns, logos, or lettering on garments and accessories. The rhinestones are arranged in a specific design (often using a stencil or pre-set template), placed on the garment, and then heat-pressed so they adhere securely.
The result is a luxurious, glitzy effect that’s perfect for adding glamour, especially in fashion-forward or event-based products.
Why Choose Diamante Printing?
If you want your brand to sparkle — literally — Diamante Printing is the ultimate technique to turn heads. This glamorous method uses heat-applied rhinestones or crystals to create dazzling designs that shimmer with every movement. Whether you're elevating your fashion line, designing standout event merch, or personalising premium giveaways, Diamante printing adds a high-impact, luxurious finish that standard inks simply can’t replicate.
This technique is especially effective for brands targeting fashion-conscious consumers, events, kidswear, or novelty collections. It immediately signals quality and exclusivity, making it a smart choice for limited editions, VIP promotions, or high-street style ranges. The tactile sparkle draws the eye — and the hand — helping your product stand out on the rack, the feed, or the stage.
Process Of Diamante Printing
Diamante printing is the process of applying diamante or rhinestones to a garment through the use of heat. Each machine cut stone is placed with precision by a robot and is then sealed onto the garment with a heat press to create a high quality finish.
The result can be quite subtle by applying only a few rhinestones or really eye-catching by bedazzling the garment with a high amount of rhinestones.
There is no limit to creativity. If you prefer glitter to rhinestones, then why not getting your garments glitter printed?
Garment Printing has over 40 years of experience in personalised clothing and we offer you the opportunity to diamante print your garment of choice. Create your unique clothes and accessories with the most advanced printing techniques and make your outfit stand out from the crowd with customised diamante printed garments. Whether it is for a special occasion or simply to personalise your clothes with your own design.
This is a great personalisation technique as it can easily be combined with others to create an even more eye-catching design. The rhinestones can be used in association with printing techniques such as direct to garment (DTG) or screen printing. At Garment Printing we are always making sure to exceed our customer’s expectations due to the fact that we are using state-of-the-art machinery and the best printing techniques. Further, we are working together with the world’s leading supplier to make sure that our garments are of best quality.
Diamante printing is a fantastic way to stand out from the crowd as you will no doubt catch people’s eye with this sparkly finish. With rhinestones in a variety of colours, you can really have fun with this technique. It is a great method for everyone who likes to be creative and who likes sparkly things. It also looks great when reproducing lettering and both small and large designs.
Please Note:
Printed garments are more sensitive and need extra attention when it comes to washing. To preserve the print and the garment, it is recommended that you wash it inside out on a cold wash. Do not use a tumble-dryer and do not iron over the print.
Advantages of Diamante Printing
1. Eye-Catching Sparkle
Rhinestones reflect light beautifully, making any garment or product pop — ideal for attracting attention in retail spaces, events, or online.
2. Premium Aesthetic
The luxurious appearance instantly elevates the perceived value of your product, making it ideal for high-end fashion, VIP gifts, or exclusive campaigns.
3. Customisable Designs
You can create bespoke artwork, logos, or typography layouts using rhinestones in various sizes, colours, and placements — offering full creative freedom.
4. Durable and Wash-Resistant
When applied with heat and pressure, the stones are securely attached and can withstand multiple washes (if cared for properly), maintaining their brilliance over time.
5. Perfect for Small Batch or Highlight Elements
Unlike some printing methods, Diamante can be used for short runs or as a decorative add-on to specific design elements, reducing waste while adding impact.
6. Versatile Across Garments
Works well on T-shirts, hoodies, denim, caps, bags, and even event accessories — ideal for collections or product lines with multiple items.
7. Adds Tactile Dimension
Not just a visual element — the raised rhinestones add a sensory, tactile experience that enhances the customer's interaction with the garment.
Disadvantages of Diamante Printing
1. Higher Production Costs
Diamante printing is more expensive than traditional printing techniques due to the cost of rhinestones and the manual labour or special machinery needed to apply them.
2. Longer Production Time
Applying rhinestones — especially for detailed designs — can be time-consuming, making it less suitable for urgent orders or large-scale production runs.
3. Limited Design Flexibility
While beautiful, rhinestones can’t capture fine details, gradients, or intricate illustrations like screen or digital printing can. They're best used for bold typography or simple shapes.
4. Not Ideal for All Garments
Lightweight or stretchy fabrics may not hold rhinestones well over time, and the embellishments can weigh down or distort delicate materials.
5. Special Care Required
Garments with rhinestones need to be washed with care (preferably inside out, on a gentle cycle, or hand-washed) to avoid damage or loss of stones.
6. Not Always Suitable for Everyday Wear
Due to their sparkle and 3D texture, Diamante prints may feel too flashy for some audiences or inappropriate for casual settings.
7. Potential for Detachment
Over time, especially with frequent washing or rough handling, rhinestones may fall off — which can affect the garment’s appearance and brand image if not maintained.
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