Case studies › WordCamp Madrid
300 screen printed T-shirts for WordPress’s WordCamp Madrid
WordPress powers more than 75 million websites, and its community meets at WordCamps around the world. When Madrid hosted one on 22 and 23 April, the organisers needed 300 T-shirts, for staff to wear and for attendees to take away.
The brief
The organisers contacted us in the weeks running up to the event with two designs and a quantity of 300. The T-shirts had to work as staff kit and as giveaways, and they needed to be easy to spot among the attendees.
What we did
At that volume screen printing is the economical method, so that is what they had. They chose royal blue and red T-shirts with the logo printed on the front, so anyone wearing one, and the stand itself, stood out to attendees.
People came from all over Spain and beyond, start-ups, developers, bloggers and businesses, and a T-shirt picked up at the stand went on promoting the event and the free CMS after it.
What a WordCamp is
Almost everyone has visited a site running on WordPress, and a good many people run one. The software built a community around itself, and in 2006 the first WordCamp was held in San Francisco. They now happen all over the world, all through the year, with everyone from casual users to core developers taking part.
For start-ups, developers, bloggers and businesses it is a place to network and to pick up something to take home, which is the job the T-shirts were doing.
“We were really happy with Garment Printing T-Shirts. They did a very good job!”
— WordCamp Madrid
At a glance
- Product
300 T-shirts, two designs, royal blue and red - Technique
Screen printing - Print position
Logo on the front - Sector
Technology · conference - Where
Madrid
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