Case studies › Leyton Orient FC
Tuesday to Friday: re-badging Leyton Orient’s first-team shirts
Leyton Orient, the O’s, of Waltham Forest, got in touch on a Tuesday. A legal issue meant the sponsor on the front of the first-team shirts had to be covered before Saturday’s match, in front of thousands in the ground and more on television. The shirts had to be ready for collection on the Friday.
The brief
Cover the existing sponsor print on the club’s own first-team shirts and replace it with a charity logo, with no margin for error: if the shirts were late, the players had nothing to wear.
What we did
We started with a test print on one of the club’s garments to find the right approach. Removing the old print was ruled out, there was no time for it. Instead we covered the sponsor with flock vinyl and applied the charity logo over the flock as a cut-out colour transfer, which brings the colours out.
The club’s worry was weight: two layers on the chest of a shirt the players would run in. So we produced a free sample for them to see and feel. The players checked it, the club was happy, and the remainder of the shirts followed the same route: ready for Friday.
The result
The team went four games unbeaten after the shirts were delivered. We claim no credit for that.
Why the shirts could not simply be reprinted
Taking the existing print off was the first idea and it was dismissed quickly: there was not enough time before Saturday's league game, and removing a print from a match shirt risks the shirt.
Covering it was the route that fitted the deadline and left the kit usable. Leyton Orient, based in the London borough of Waltham Forest and known to their fans as the O's, were playing that weekend either way.
“Garment Printing were extremely helpful in producing and applying logos to our first team shirts. This was something that had an extremely short turnaround and the service we received was nothing short of first class. On top of this, the price was very competitive and I can’t thank the team at Garment Printing enough.”
— Tom Jeffes, Head of Commercial Department, Leyton Orient FC
At a glance
- Product
The club’s own first-team match shirts - Technique
Flock vinyl cover-up; cut-out colour transfer for the new logo - Turnaround
Tuesday enquiry, Friday collection, Saturday match - Sampling
Free sample so the players could judge the weight - Sector
Professional football
The work
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