Embroidery - Garment Printing

Custom Embroidery

Custom embroidery gives your brand that crisp, professional look people notice. Logos stitched with care show attention to detail and leave a lasting impression. From team polos to promotional gear, embroidery adds texture, durability, and style that stands out. It’s a simple way to elevate your brand—smart, sharp, and built to last.

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What is Custom Embroidery?

Custom embroidery is the process of stitching your unique design—such as a logo, name, or artwork—directly onto fabric using a specialised embroidery machine. Unlike printing, which applies ink or dye to the surface of the garment, embroidery uses coloured threads to create a raised, textured design that’s both stylish and long-lasting.

It’s often used on polo shirts, jackets, caps, uniforms, and tote bags to give a polished, high-quality finish. Custom embroidery is especially popular for corporate branding, teamwear, school uniforms, and promotional items where durability and a professional look matter.

Unlock the power of your brand and business, with our full colour custom embroidery onto any garments of your choice.

Why choose Custom Embroidery?

Embroidery is a great option to give your branded clothing a professional and polished look. Whether it’s uniforms, promotional items, or team gear, embroidery adds a high-quality, long-lasting finish that works well for any business.

Our Coloreel dye sublimation custom embroidery solution also offers a new generation of sustainable embroidery, using less chemicals, no waste water, and minimised thread waste…and coming in full colour custom embroidered designs.

To support our customer’s in achieving more creative and sustainable custom embroidery logos we have a team of experts that will help with design guidance, digitisation of your logo, and high quality controls to ensure your finished products go way beyond expectations.

Cost of Embroidery Services

The price of embroidery depends on a few things: the size of the design, how complex it is, and how many items you want to be embroidered. The more stitches needed, the higher the cost. We do offer discounts for larger orders, so if you’re looking to bulk up on personalised clothing, embroidery can be a cost-effective option.

Advantages of Embroidery

1. Premium, Professional Appearance

Embroidery offers a high-quality professional finish. high-end, textured look that adds value and professionalism to garments. It’s ideal for stylish and sophisticated look for your brand, corporate uniforms, teamwear, and branded merchandise.

2. Long-Lasting and Excellent durability

Thread is stitched directly into the fabric, making it highly resistant to washing, wear, and fading. It's especially well-suited for workwear and heavy-use garments.

3. Works on a Variety of Fabrics

Embroidery is compatible with cotton, polyester, fleece, denim, canvas, and more. It performs especially well on heavier fabrics where printing might not hold as well.

4. No Colour Fading or Peeling

Because it's made with thread rather than ink, the design doesn’t crack, peel, or lose vibrancy over time.

5. Amazing value for money

Embroidered garments are often perceived as higher-quality or more prestigious, making them a strong choice for premium branding or retail items.

6. Outstanding Creative Custom Designs

Disadvantages of Embroidery

1. Not Ideal for Complex or Detailed Designs

Fine details, small text, gradients, and photographic elements are difficult to reproduce accurately with thread. It works best with bold, simple artwork.

2. Limited Colour Range

While thread colours are available in a wide palette, they are limited compared to the infinite colour and blending capabilities of DTF printing or screen printing.

3. Not Cost-Effective for Large, All-Over Designs

Embroidery is priced per stitch, so large logos or big designs can become expensive and time-consuming. It's best suited for small areas like chest logos or patches.

4. May Distort Lightweight or Stretchy Fabrics

The stitching process can warp thin or delicate fabrics, especially if the design is dense. Some garments may require extra backing to stabilise the fabric.

5. Longer Turnaround for Complex Jobs

Digitising the design, setting up the machine, and stitching each piece takes time — especially for multi-garment orders with different placements or logos.

Best Products for Embroidery

Embroidery works best on durable, high-quality fabrics that can handle the stitching process and provide a long-lasting, professional appearance. Here are some of the most popular products that are ideal for embroidery, especially for businesses looking to promote their brand effectively: