Case studies › Tesco
Printed polo shirts and aprons for Tesco at the Good Food Show
Glasgow, 2013. Tesco took its Finest range to the Good Food Show and wanted every member of the events team and every cook to be recognisable at a glance, polos for the events team, aprons for the cooks.
The brief
Quantities were 100 polo shirts and 20 aprons, all with a one-colour print: polos for the whole events team, branded workwear aprons for the cooks, everyone identifiable on the show floor.
What we printed
For the polos we suggested our best-selling Gildan polo shirt, cuffed sleeves, taped neck, twin-needle hem, and a fabric that prints well. For the aprons we chose a Premier apron for its anti-tangle ties and crease-resistant finish, which matter when someone is cooking in it all day.
All 120 garments were screen printed in one colour. The aprons carried the Tesco Finest logo on the front. The polos had the same logo on the left breast and on the back, alongside the #LoveEveryMouthful hashtag, put there to encourage sharing on social media: twitter in particular.
The result
Once the artwork was agreed the job went to print. Quick delivery put the garments in Tesco’s hands with time to give them out to staff and cooks before the show.
“Great quality polos with print that stays on perfectly. Would order again without a doubt.”
— Megan Powell, Tesco
At a glance
- Product
100 Gildan polo shirts and 20 Premier aprons - Technique
Screen printing, one colour - Print positions
Left breast and back (polos); front (aprons) - Sector
Retail · food show - Where and when
Good Food Show, Glasgow, 2013
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