Case studies › Cherry Cherry TV
Crew T-shirts in days for a Cherry Cherry TV shoot at Cannes
Cherry Cherry TV are VFX artists and producers, Flame, Nuke, concept art, CG animation, who started in Istanbul in 2010 and opened a London studio in 2013. With a crew about to film on a boat at the Cannes Film Festival, they needed branded T-shirts in a few days.
The brief
Branded men’s and women’s T-shirts for the crew, on an express turnaround: the event was days away.
What we did
A two-colour design on a tight deadline is a screen printing job: fast and reliable. The snag was artwork: screen printing needs a fully vectored file and the client could not supply one, so we worked directly with their design team until we had what the press needed.
The men’s and women’s shirts were delivered with time to spare.
The result
The crew wore them on the boat and sent us the pictures.
The studio
Cherry Cherry TV have been, in their own words, polishing pixels since 2010: an integrated service from original concept and pre-visualisation through to final delivery, across commercials, feature films, digital, interactive and experiential work, with two fully connected sites.
They put weight on the environment their artists and clients work in, which is the same instinct that produces a crew T-shirt worth wearing rather than a freebie.
“Here are some pictures of us wearing the t-shirts! They are cool by the way. Thanks for your help.”
— Production Assistant, Cherry Cherry TV
At a glance
- Product
Men’s and women’s crew T-shirts - Technique
Screen printing, two colours - Turnaround
Express: a few days - Sector
Film and VFX · event crew - Where
Cannes Film Festival
The work
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