Case studies › Richie Hawtin / ENTER
Water-based screen printing on eco T-shirts for Richie Hawtin’s ENTER at Space Ibiza
When DJ Richie Hawtin launched ENTER, his new concept night at Space in Ibiza in 2012, the merchandise had to match the idea: an exclusive T-shirt, printed cleanly, with as light an environmental footprint as the garment itself.
The brief
We were asked to handle the printing and merchandising of exclusive ENTER T-shirts for the launch at the world-famous club. The artwork was the event’s spherical emblem, designed to symbolise ENTER as a limitless realm of experience, with the ENTER headline and the Space club logo printed on the back.
What we did
For the garment we chose Tencel’s Novel Fine Jersey, a fabric derived from eucalyptus, a lower-impact T-shirt with a softness comparable to cashmere and silk and better cooling than standard cotton, which matters in an Ibiza club.
We screen printed the range so it could be produced quickly, and used water-based inks so the print was as eco-friendly as the tee it sat on.
Since then
We have continued to supply printed clothing for Richie Hawtin’s events.
At a glance
- Product
Exclusive event T-shirts on Tencel Novel Fine Jersey - Technique
Water-based screen printing - Print positions
Front emblem; ENTER headline and Space logo on the back - Sector
Music · club merchandise - Where and when
Space, Ibiza, 2012
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