Case studies › Child Brain Injury Trust
Purple and white in a week: fundraising T-shirts for the Child Brain Injury Trust
A charity collection outside a supermarket works when the collectors are impossible to miss. The Child Brain Injury Trust, Charity of the Year at Sainsbury’s Kidlington, had a week to get its volunteers into T-shirts that would do that job.
The brief
A number of T-shirts printed with the Trust’s logo across the front, for volunteers to wear while collecting outside the store. The whole thing, printed and delivered, inside a week.
What we did
The Trust’s logo is purple, so we suggested a purple T-shirt with the logo printed in white across the chest: maximum contrast, and the colour people already associate with the charity. With a week available, screen printing was the fastest method for the run.
The result
The T-shirts arrived in time for the collection and the Trust was pleased with the quality.
“We contacted Garment Printing with a short turnaround time to get together a new t-shirt for our recent Sainsbury’s Kidlington Charity of the Year partnership. We had only a week to get the T-Shirts printed and delivered. Garment Printing were the only company to offer a competitive price and the tight turnaround time we required. The T-Shirts arrived and are of excellent quality – we thank them for their cooperation.”
— Emily Honey, Fundraising Coordinator, Child Brain Injury Trust
At a glance
- Product
Purple T-shirts, white logo across the front - Technique
Screen printing - Turnaround
One week - Sector
Charity fundraising - Where
Kidlington, Oxfordshire
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