What is Custom Embroidery?
Custom embroidery is the process of stitching your unique design—such as a logo, name, or artwork—directly onto fabric using a specialised embroidery machine. Unlike printing, which applies ink or dye to the surface of the garment, embroidery machines use coloured embroidery thread to create a raised, textured design that’s both stylish and long-lasting.
It’s often used on polo shirt embroidery, jackets, cap embroidery, uniforms, and tote bags to give a polished, high-quality finish. Embroidery clothing is especially popular for corporate branding, embroidery workwear, school uniforms, and promotional items where durability and a professional look matter.
Unlock the power of your brand and business, with our full colour custom embroidery onto any garments of your choice, from sweatshirts for embroidery to tops embroidery and embroidery for mens shirts.
Why choose Custom Embroidery?
Embroidery is a great option to give your branded clothing a professional and polished look. Whether it’s uniforms, promotional items, or team gear, embroidery adds a high-quality, long-lasting finish that works well for any business.
Our Coloreel dye sublimation custom embroidery solution also offers a new generation of sustainable embroidery services, using less chemicals, no waste water, and minimised embroidery thread waste…and coming in full colour embroidery designs.
To support our customer’s in achieving more creative and sustainable custom embroidery logos we have a team of experts that will help with design guidance, digitisation of your logo, and high quality controls to ensure your finished products go way beyond expectations. Whether you need patch embroidery custom or logo embroidery service, we’ve got you covered.

Cost of Embroidery Services
The price of embroidery services depends on a few things: the size of the embroidery design, how complex it is, and how many items you want to be embroidered. The more embroidery stitches needed, the higher the cost. We do offer discounts for larger orders, so if you’re looking to bulk up on personalised clothing, custom embroidery can be a cost-effective option.

Advantages of Embroidery
1. Premium, Professional Appearance
Embroidery offers a textured, high-end finish. Perfect for embroidery clothing, t shirt and embroidery, and embroidery for mens shirts, it adds value and style.
2. Long-Lasting and Excellent durability
Thread is stitched directly into the embroidery fabric, making it highly resistant to washing, wear, and fading. It's especially well-suited for workwear and heavy-use garments.
3. Works on a Variety of Fabrics
Our fabric and embroidery techniques perform well on cotton, fleece, canvas, polyester and more.
4. No Colour Fading or Peeling
Unlike printed designs, your machine embroidery designs will remain vibrant wash after wash.
5. Amazing value for money
Embroidered garments are often perceived as higher-quality or more prestigious, making them a strong choice for premium branding or retail items.
6. Outstanding Creative Custom Designs
Our experts can help bring your design embroidery designs to life with the latest embroidery patterns and techniques.
Disadvantages of Embroidery
1. Not Ideal for Complex or Detailed Designs
Fine details, small text, gradients, and photographic elements are difficult to reproduce accurately with thread. It works best with bold, simple artwork.
2. Limited Colour Range
While thread colours are available in a wide palette, they are limited compared to the infinite colour and blending capabilities of DTF printing or screen printing.
3. Not Cost-Effective for Large, All-Over Designs
Large embroidery t shirt artwork requires more embroidery stitches, which increases time and cost.
4. May Distort Lightweight or Stretchy Fabrics
The stitching process can warp thin or delicate fabrics, especially if the design is dense. Some garments may require extra backing to stabilise the fabric.
5. Longer Turnaround for Complex Jobs
Digitising the design, setting up the machine, and stitching each piece takes time — especially for multi-garment orders with different placements or logos.
Best Products for Embroidery
Embroidery works best on durable, high-quality fabrics that can handle the stitching process and provide a long-lasting, professional appearance. Here are some of the most popular products that are ideal for embroidery, especially for businesses looking to promote their brand effectively:
Embroidered
Hoodies
A popular choice for both staff uniforms, events and giveaways, hoodies are perfect for casual, everyday wear.

Embroidered
Jackets
Great for adding a sleek, professional look to your outerwear, ideal for corporate events or team outings. Make your brand stand out.

Embroidered
Caps
Perfect for promoting your business on the go, embroidered caps make great branded merchandise and giveaways.


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A popular choice for both staff uniforms, events and giveaways, hoodies are perfect for casual, everyday wear.
More Printing Techniques
Looking for more ways to make your custom garments pop? We offer a full suite of advanced printing methods to suit every design, fabric, and budget. Whether you're after bold colour, fine detail, or maximum durability, our expert team is here to match your vision with the perfect technique. Explore the options below to find the best fit for your project.
Additional Screen Printing Techniques
Take your custom designs to the next level with our specialised screen printing enhancements. Whether you're looking to add depth, texture, or a striking visual finish, these advanced methods bring your artwork to life in fresh and creative ways. Perfect for fashion labels, promotional campaigns, and standout branding, our additional screen printing options let you create garments that truly grab attention. Browse below to discover unique ways to elevate your screen-printed apparel.
Frequently Asked Questions (FAQs)
Q: What best describes embroidery?
Embroidery is the art of decorating fabric using a needle and thread to create raised, textured designs. It’s often used to stitch logos, names, or artwork directly onto garments, offering a premium, long-lasting finish that adds a professional touch to everything from workwear to fashion items.
Q: What are the five types of embroidery?
The five most common types of embroidery are:
- Flat Embroidery: thread is stitched directly into the fabric surface, great for logos and text.
- 3D Puff Embroidery: uses foam to raise the embroidery, giving a bold, dimensional look.
- Appliqué Embroidery: combines fabric cutouts with embroidery for layered designs.
- Patch Embroidery: embroidered designs on fabric patches that can be stitched or ironed on.
- Coloreel Embroidery: a modern technique using digital thread colouring for full-colour gradients and detailed designs with reduced waste.
Q: Is embroidery easy for beginners?
Embroidery can be easy to start with basic stitches and simple designs. While hand embroidery has a learning curve, many beginners find it relaxing and rewarding. For commercial embroidery, our expert team handles all the complex machine work making it easy for you to get professional results without doing it yourself.
Q: Can I teach myself to embroider?
Yes, absolutely. With so many online tutorials, kits, and guides available, it’s easier than ever to teach yourself embroidery. Start with a simple project, learn a few basic stitches, and build your skills over time. If you’re looking for custom embroidery on garments, though, we’ve got everything covered from digitising your artwork to delivering premium embroidered clothing.
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