Illustrated T-shirts on Continental garments for Feel Brave’s Kickstarter

The brief

Top-quality garments to sell alongside the books, and to reward backers of the Kickstarter campaign that would fund the Feel Brave app. Avril was working to a tight budget and wanted a fashion-grade T-shirt rather than a standard promotional one.

What we did

We recommended the Continental N02 and N03, which sit in the fashion bracket. Because they cost more than standard stock and the budget was tight, we advised keeping the whole run white: the five designs were colourful illustrations best suited to DTG, and DTG is considerably cheaper on white than on coloured or black garments.

The illustrations were by Tatiana Minina, an illustrator based in Massachusetts, adapted from the original prototypes designed by Åsa Pettersson, a Swedish designer working in New Zealand. All five went onto the T-shirts by direct-to-garment printing.

The result

The Kickstarter reached its funding target on day five of a thirty-day campaign. The T-shirts have sold well since, and Feel Brave plan to come back for organic and Fairtrade merchandise for the book launch.

What Feel Brave is for

The Feel Brave stories are written for four to seven year olds, and either side of that age too, to give children a way through difficult emotions. Stress blocks learning, and the founder set the project up as her own contribution to changing that, one young reader at a time.

The garments sold well, judging by what came back through the client's own social media.

“Thanks Garment Printing for the great T Shirt rewards you helped us produce for the successful Feel Brave Kickstarter crowd source funding campaign! We reached our funding target on day 5 of the 30 day campaign to build the Feel Brave App. Garment Printing were speedy and professional and we’d love to use them again next year for the organic / Fair Trade merchandise for the Feel Brave books launching next year!”

— Avril, Feel Brave