Case studies › Vermilion Software
Red T-shirts, white lettering, four print positions: Vermilion at the JP Morgan run
Vermilion Software, founded in 2003 and now working from London, Boston, Singapore and Sydney, entered a team in the JP Morgan run. A running T-shirt is a billboard that never stands still, and Vermilion wanted its message readable from every angle.
The brief
A slogan and the company message on the front; more messages on the back; company details and the logo on both sleeves. The shirts had to be comfortable for the full distance, and the print had to meet the standards of a global firm.
What we did
We used colour cut-out transfer printing, which reproduces bold lettering accurately, and chose white lettering on the red T-shirts Vermilion wanted so the brand and message stood out to spectators and other runners as the team passed.
The result
The shirts looked the part and the race went well for the team.
“Thank you very much for the T-Shirts and the great service. Delivery time was speedy! Everyone loved it and ran in it. We will probably be ordering more T-Shirts in the future and will be in touch. Thanks again.”
— May, account manager, Vermilion Software
At a glance
- Product
Red running T-shirts - Technique
Colour cut-out transfer, white - Print positions
Front, back and both sleeves - Sector
Software · corporate running team
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