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Why do so many companies use printed T-Shirts to promote their new services, products and offers? - Header Image Why do so many companies use printed T-Shirts to promote their new services, products and offers? - Header Image

Why do so many companies use printed T-Shirts to promote their new services, products and offers?

Take a look around your immediate surroundings, you may be on the metro, in a coffee shop or even at work; how many people do you see right now wearing a printed T-Shirt? Most likely, there is someone wearing one which conveys some kind of message, design or logo. Now ask yourself, what kind of judgement have you already subconsciously made about this person. Do they look smart? Do they look cool?? Do they look professional? Do you recognise the brand? Perhaps you’ve seen it before, worn by another passer-by. Now you see it, don’t you? The true power of a printed T-Shirt. It is for this exact reason that you should really consider T-Shirt printing when ordering  printed promotional merchandise, particularly for corporate events. Read ahead to find out more about why printed T-Shirts are the perfect investment for promotional merchandise for your company.

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Printed T-Shirts at corporate events

Nowadays, it seems as though there is a lot of necessity for digital advertising, however, lots of entrepreneurs waste huge sums of money on expensive and ineffective marketing campaigns such as TV and magazine advertisements.  While these types of mainstream marketing campaigns are sometimes extremely effective, smart business owners will recognise that it isn’t always the best solution. It is sometimes simpler and more effective to make a more direct connection with your audience. I think by now you’re starting to get the true value of a printed T-Shirts and why they are used by so many companies to promote their new services, products and offers.

Just think about it, you’re at a corporate event, surrounded by rival companies who specialise in the same field as you. It is within this kind of environment where the true power of printed promotional merchandise such as printed T-Shirts really takes effect. Let’s face it, a client is much more likely to approach a stand which displays a coherent and attractive design with staff equipped in attire to match. But how can printed T-Shirts be used to your advantage, and furthermore what is the best way to use them to their maximum potential?

With printed T-Shirts, you need to make sure it makes the right first impression, so that people instantly know what your business is all about. Your design needs to be able to tell a story, connect with your audience, they can even help raise awareness. Why not get creative, you can even use a variety of garments and accessories which  communicate an idea when worn together; an embroidered cap with a question about your industry accompanied by the answer to said question printed across the T-Shirt in a creative and artistic way. These are sure and tested ways in which you can make a lasting impression on new and existing clients at corporate events through printed T-Shirts! At the end of the day, your employees have got to wear clothes, so why not equip them in corporate clothing? A sure way to help them stand out amongst the sea of suits.

T-Shirt printing as promotional merchandise

Although T-Shirt printing is perfect for staff uniforms, it is also important to recognise the importance of personalised T-Shirts, when finished with a clean design and company logo when being used as corporate gifts. Promotional merchandise and corporate gifts are an essential part of helping raise brand awareness. Eight in 10 consumers own between one and 10 promotional products, and 53% of these people use a promotional product at least once a week. An equally interesting fact is that, before receiving a promotional product, 55% of people had done business with the advertiser. After receiving a promotional product, 85% of people did business with the advertiser. We believe these percentages speak for themselves, so what are you waiting for?

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So, how exactly is a printed T-Shirt “effective” as a promotional gift? Granted, nobody is going to wear a T-Shirt that’s advertising “Pete’s Garage: 4 tyres for the price of three”. You have to create designs that people would be happy to wear – make them buy into your brand, make them want to be part of your cause. For example, say you’re organising a charity event; handing out T-Shirts branded with the charity logo and that of the sponsors of the event will have people proudly wearing these T-Shirts. In doing so, they will act as free, walking billboards, promoting both yours and the charity’s brand. Companies do this because it’s simple and cheap, and employees and clients can become brand ambassadors.

The great thing about printed T-Shirts is that when wearing them, every opportunity is a marketing opportunity – it’s effortless! You need only wear your corporate printed T-Shirt and the results speak for themselves. Why not get in touch now for a quote?

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Printed promotional merchandise

One of the most effective means of advertising, canvas bag printing, generates the highest amount of impressions than any other promotional product. Printed tote bags are an amazing and fashionable way of merchandising your events or campaigns. What better way to beat the competition than by representing your team with one of our printed promotional products. Sports events and other competitions can truly benefit from investing in printed tote bags for promotional events, not only for their aesthetic aspects but their functionality as well. We have eco-friendly tote bags, made from 100% organic cotton, and combined with water-based printing, you’ll have a promotional product that says “responsible brand”. Therefore, if, for example at events, new and potential clients are given free organic tote bags with your logo printed on them, they are more likely to remember your brand as an ethical one, and promote your brand as such by wearing it on a daily basis.

Printed ceramic mugs and personalised pens are also a brilliant way of promoting your brand. Let’s face it, who doesn’t need a mug or a pen? If you’re hosting an event or trade show in the future, giving out free mugs will make people speak highly of you, and definitely remember you as a mug’s lifespan is quite substantial. By including your corporate branding, such as the logo or company name the recipient is provided with a constant reminder, not just the person who gave them the printed promotional products, but also the company that it represents.

So there you have it, everything you need to know about printed T-Shirts and why so many companies use them to promote their new services, products and offers. Of course, as mentioned, there are many promotional products available, but due to their visibility, versatility and economic pricing, printed T-Shirts take the prize for top marketing and promotional tool for companies.

For information regarding any of the services mentioned in the above article, get in touch with our sales team by filling out the form below and they will be more than happy to clarify any doubts and get the printing process under way.



 

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