Centaur Live, as part of the Centaur Media group, brings together all of the groups 150 annual face-to-face events in one operating division. One of the events that the media group carries out each year is the Marketing Week. At the Marketing Week, the group needed a way for all of the ‘Outdoor Works’ conference events team to stand out and be easily recognisable.
The client wanted white t-shirts with the Marketing Week logo printed in black, the name of the event ‘Outdoor Works’ in green, and the 5 differently coloured icons that are part of the conference’s logo, on the front, as well as the words ‘event team’ printed in green on the back. “For smaller quantities and white t-shirts, we like to use DTG. It can print many colours at a low price, and also it is very soft to the touch,” Explained Gavin Drake, Director of Garment Printing. The chosen t-shirt was the best selling Gildan, 100% cotton t-shirt. “For DTG, it is important that the textile consists of cotton, or at least has a high cotton percentage” continues Drake.
“Customer service – great. Products were used for an event team at a conference so we were easily recognisable and it works great! Our client was really pleased. I’d definitely recommend Garment Printing again – you guys were super helpful and even chucked another t-shirt in 2 days after the cutoff date for me getting my numbers to you! Overall experience – 5 out of 5.” – Robyn Duffy, Senior Event Coordinator at Centaur Communications