Front Row

Front Row & Co. is a trade-only British fashion house outfitting teams, sports clubs, and workplaces with retro favourites and fashion-forward apparel.

Front Row & Co.

Over thirty years ago, Front Row & Co. recognised a gap in the market for plain rugby shirts for players and supporters and launched their original FR001 Rugby Shirt.

Since then, the brand has been pioneering rugby styles in garment decoration and has branched out into other markets, including leisurewear and casual wear.

Our Front Row clothing range includes rugby shirts, polo shirtsjumpers, fleeces, Henley tops, shirtshoodiessweatshirts, chinos, and joggers.

Front Row is dedicated to ethical and eco-friendly manufacturing. Clothing proudly holds WRAP certification, the most expansive factory-based certification for ethical standards, and the company has reduced plastic shirt packaging by 77%.

Personalised Front Row clothing

Featuring classic and contemporary designs, Front Row’s comfortable shirts, trousers, shorts, and outerwear make it easy to look good whatever the season.

We offer embroidery services to give logos and text a professional finish. Embroidery is the perfect way to add a touch of class to any garment and makes an ideal way to promote your business, team, club, or charity.

Rugby clubs and sports teams can utilise our screen printing and digital printing services for sponsors, player names, and event graphics.

Whether you’re a small or large business, an individual or a team, Front Row & Co clothing is an ideal way to showcase your style.

Trusted by Hundreds of Brands


Embroidering a garment is a great and traditional way to personalize it. You can choose any design or logo you like and stitching thread into the fabric. Learn more about whether embroidery is right for your custom clothing and products.

Custom Printing

Whether you’re using DTG, CAD cut vinyl, or transfer printing, there are many ways to display your design on a range of materials and fabric choices. Learn more about our printing techniques and what works best for your design.

Screen Printing

Screen printing is a great technique that can is most competitively priced for printing in large volumes. Use water-based eco-friendly based inks or choose more unique metallic and glow in the dark options. Learn more about  the ins and outs of screen printing.

Our Personalised Clothing Certificates

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