Creating a successful business is a challenging prospect. You need to manage various aspects of the process and keep multiple plates spinning at once, otherwise you won’t stand a chance in an increasingly competitive marketplace. Branded workwear is an integral component of that success, but sadly one that’s all too often overlooked.
Quality Workwear for You
You might offer the best products and services and employ the most competent and accomplished staff, but if you kit them out in substandard uniforms (or, worse yet, rely on them to provide their own corporate attire), you’re missing out on a key piece of the puzzle. Unconvinced? Here are five reasons why equipping your employees with appropriate workwear could well be the difference between boom and bust for the future of your business.
1) Employee identity
Picture the scene: you’ve just walked into a shop, café or other place of business and want to ask a member of staff a question – but can’t distinguish them from the other customers. There’s nothing more frustrating than this kind of situation, so clothing your employees in recognisable uniforms is a basic requirement for companies in any industry. Uniforms are equally important for workers who travel for their jobs (such as sales representatives, cleaners or tradespeople), since it can help to establish trust and confidence in those being visited or engaged.
Following on from that idea of trust, a well-turned-out employee is always going to create a better impression in prospective customers, business partners and members of the general public than one who is slovenly dressed. A professional aesthetic can be all-important in securing contracts and attracting clients to your brand, since it establishes your enterprise as one that looks the part – creating the platform for you to demonstrate that you can act it, too. Never underestimate the power of a professional first impression.
3) Brand recognition
As well as aiding with the individual manner in which your employees are perceived, intelligently designed uniforms can also work wonders for your brand, too. Think of workwear like an extra arm of marketing; every time your staff wear it (both in the workplace and elsewhere), they’ll serve as walking billboards advertising your company credentials to everyone they encounter. Match your uniforms to your existing brand identity (by using the same logos, typeface and colours) and you’ll reinforce the image of your company as a reliable one in their subconscious.
4) Team spirit
It’s one thing to consider the effect that an impeccably dressed workforce has on those with whom they interact, but what about the staff members themselves? Distributing quality workwear that’s smart and stylish can help to breed a sense of pride among your employees, as well as generating camaraderie between them. Alongside other initiatives such as team bonding exercises, bonus schemes and other perks of the job, this kind of employee care can boost productivity, encourage company loyalty and make sure you retain your best workers.
5) Health and safety
While uniforms can go a long way in enhancing the appearance of your workforce, there’s also a health and safety angle to be considered, as well. Of course, this won’t apply to every industry, but employees toiling in cold conditions or in situations where visibility is a priority (such as road labourers, security personnel or those in the emergency services), it’s imperative that you provide them with clothing that allows them to do their job. Our extensive range of customisable garments contain everything you might need, from hi-vis apparel to insulated jackets, so there’s sure to be an option that’ll help you meet your obligations.
Don’t settle for anything less than the best
At Garment Printing, we understand the importance of adding quality workwear to your corporate wardrobe and passionately believe that you should only accept the finest fabrics, top-of-the-range designs and most advanced printing or embroidery techniques when creating your uniforms. That’s why we work with a number of reputable suppliers such as Regatta, Russell and Premier to give you access to the best in the business when it comes to manufacturing garments specifically for working purposes.
We also have decades of experience in this industry and employ a wide range of techniques when it comes to translating your designs onto the garments themselves. From screen printing to embroidery, direct to garment (DTG) printing, to dye sublimation and CAD cut vinyl printing, we’re guaranteed to have a method that’ll suit you and your purposes. Unsure of which technique is best for your business, or have any other questions about branded workwear? Why not get in touch?
You can give us a call on 0207 101 9315 or fill out our online contact form and a member of staff will get back to you as soon as possible – normally within 15 minutes during office hours. We’re here to help.