When you own or manage a business, you’ll know what it’s like to constantly be looking for ways to promote your brand. Finding new ways to advertise your brand, market your business and gain exposure can be tricky.
Luckily, there are several techniques in promotional marketing, that always seem to work. Promotional clothing is one of those things. Promotional clothing is a marketing technique that has been around for decades – and the reason it has stood the test of time – is because it works! Promotional clothing works amazingly well when it comes to getting your brand seen, improving your local exposure, and even pulling in new customers or clients.
How can you use promotional clothing?
You can use promotional clothing in a variety of ways, depending on what your brand represents, what your business is, or what your product is. We’ve put together some quick ideas for you below to give you an idea of how many brands have used promotional clothing in the past:
Idea 1: Giving away promotional clothing at launch events or when launching a new product.
Idea 2: Giving away promotional clothing as a competition prize or sign-up draw prize.
Idea 3: Wearing promotional clothing at industry events / expos / conferences.
Idea 4: Having your staff wear promotional clothing on shifts.
Idea 5: Selling promotional clothing alongside your other products as merchandise.
Idea 6: Giving away your promotional clothing for free to existing customers as a reward for their loyalty.
Idea 7: Using promotional clothing as an incentive to get new customers and clients onboard.
Idea 8: Giving universities and students promotional clothing during freshers week.
Idea 9: Give away promotional clothing at fun events around your town and city (such as music or food festivals)
As you can see, there are so many ways to use promotional clothing to reach new and existing customers. Promotional clothing is a powerful tool, especially when it comes to marketing – so you’ll want to be sure you’re picking the right kind of items. Here are some top tips to ensure you’ve chosen the perfect promotional clothing for your business….
Tip 1: Pick the right clothing garment
Here at Garment Printing we have a huge variety of clothing available to personalise and use as promotional clothing. There are so many choices, it can be a little overwhelming when it comes to making your choice! The best thing to do is think about the type of person you’ll be giving the promotional clothing to, and also the relevance that item has to your brand. Here are some of the items of promotional clothing we can provide:
- Polo shirts
- Work shirts
- Fleece jackets
- Baby clothes
For example, if you own a bikini brand, it makes very little sense for you to give away hoodies or wooly hats as your promotional clothing – that just doesn’t match your product. You’ll want to go for something summery and in-keeping with your brand and your brand’s story.
T-shirts are often a safe choice for promotional clothing (and they tend to work well for most brands and businesses) but don’t be afraid to get inventive or opt for something a bit different if you think it’ll be more impactful.
Tip 2: Choose the right style and fit
Take for example a promotional t-shirt. A t-shirt isn’t just a plain item, that is one size fits all. A t-shirt comes in many materials, styles and fits – and you’ll want to be sure you’ve considered which choice you make when it comes to all these things. If your demographic is mainly women, don’t order a bulk load of men’s t shirts… Instead opt for our flattering female styles that are designed to look great on the female figure.
Tip 3: What materials are a good fit for your brand and budget?
Different promotional clothing will come in different materials, fabrics and budgets. You’ll definitely want to consider this when you look at ordering your promotional clothing. Some fabrics tend to be more expensive than others, and whilst this may be a good investment for some brands, it might not be for others. Take for example a gym brand that are looking to print some promotional workout gear. In this case, it’s worth paying the additional money for the fitness clothing in the breathable material – because the customers will truly appreciate it. For a hairdresser, they could save money by sticking to the standard cotton jersey, because their clients may not appreciate the difference.
If you have any more questions about choosing the right promotional clothing for your brand, feel free to get in touch with our team. We’re always on hand to help with any questions or queries!