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How promotional merchandise can turn you into a rock star - Header Image How promotional merchandise can turn you into a rock star - Header Image

How promotional merchandise can turn you into a rock star

I think it’s relatively safe to assume that the majority of us have at least dreamt about being the next big thing within the music industry. I know I have, but for some, that dream is actually an achievable reality.

The UK is bursting with talent, both young and old, spanning through every music genre from the darkest depths of death metal, to the lightest forms of Folk and Classical music. But regardless of how talented (you may think) you are, if no one knows who you are then all of the hard work that you’re putting into your dream may be in vain.

“Well, what can we do?!” I hear you scream beneath the rumbling feedback.

Well, there’s actually a lot you can do to promote your band that doesn’t actually involve you relentlessly plugging away on social media and annoying all of your friends with fifteen posts per day about your gig at the Hand in Glove on Monday nights.

If you’re a band and you want to gain more exposure within the industry, one of the best ways, apart from the gigging night after night, is to produce some high-quality promotional merchandise for bands. Nothing looks more impressive than a perfectly printed T-Shirt on the Merch rack to the side of the stage, or a group of your most loyal fans jumping up and down wildly, sporting your latest jaw dropping design on their chest.

Printing your designs onto T-Shirts may seem like a futile investment, but statistics show that bands with printed T-Shirts are 60% more likely to be remembered after a gig.

Which merchandise is worth investing in? Here is a list of some of the most popular products which provide incredible exposure and also some quick tips of how we can help you achieve rock stardom in the not-so-distant future.

Printed T-Shirts:

A basic T-Shirt, in either white or black, is the biggest seller for touring bands and can actually end up funding your entire tour. We recommend going for a large print on the front and your social media tags on the back. This means which ever way your fans are facing, your brand is in the face of the public.

If you think T-Shirts are the way forward, you can get in touch with us today to discuss the fantastic deals that we have on small and medium orders so you don’t have to buy all of the T-Shirts in bulk and be left with items that you don’t sell. We offer all printing techniques, from the classic screen printing and DTG printing, to embroidery and all over T-Shirt printing if you’re looking for something a bit more unique.

We offer a huge range of garments from a list of suppliers so we have something to suit every budget. We stock the best ranges from only quality suppliers such as Gildan, Anvil and B&C.

Printed Stickers:

An economical solution for getting your name out there is stickers. Many people purchase stickers and then add these to their cars or fridge or any other flat surface. If you’re selling car stickers, then it’s more likely that these will get impressions as it’ll be visible to every car that is behind. When you’re distributing sticks, it’s important to make sure that you are careful as you can incur fines from local authorities if you decide that your best marketing tactic is to plaster these sticks across every phone box in the country.

However, you might be able to agree with some local businesses to display your stickers within their windows, which can help to increase the knowledge in your band and may encourage more people to check you out and listen to your music.

Printed Posters and Flyers:

If you’re looking to get more knowledge in your band, or if you’re looking to advertise your next gig, posters and flyers are a brilliant way of letting people know. Whether you decide to stand someone and hand out flyers to passersby, or if you decide that, similar to stickers, you want to talk to local businesses and ask them to have your flyers in their windows or inside their store, they’re a brilliant way of getting attention and getting more people to listen to your music.

We have brilliant printing services which are designed to create bold and stand out flyers which are guaranteed to get attention and help raise awareness for your band, music and events.

Printed CDs:

Although, in recent times, the industry has fundamentally changed and CDs are now considered to be for frisbee playing dinosaurs or for collectors. However, there is still a market for physical sales of your music.

With this in mind, why not think outside the box and get some printed CD’s made up which contains a selection of your songs all wrapped inside a custom printed case which stands out and gets attention.

Alternatively, there is another option. With many people downloading music and saving it on their computer and portable MP3 players, why not provide your potential fans with personalised USB sticks which contains a demo of your music, some select tracks or your entire album?

By contacting Garment Printing today, you’re giving yourself the best chance of getting noticed by utilising printed merchandise. Our expert team is here to assist and advise you on which merchandise and printing technique is best for you. While we do specialise in creating printed garments, we also produce high quality merchandise such as stickers, pens, umbrellas, drinks bottles, mugs, morph suits and anything else that you can think of. If it can be printed, it will be printed.

We’ve printed for some great bands over the years, including the likes of The Darkness and Kasabian. So, if you’re interested in following in the footsteps of these superstars, follow our advice and get yourself some printed merchandise for your band!

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Don’t just take our word for it – we have the words of some clients we’ve supplied to in the past that you may have heard of!