How Animal Art Fair used Garment Printing

The Animal Art Fair is a unique market place, offering direct access to the world of animal art.  No middlemen, no galleries and no premium.  Just the opportunity to discover new talent and to buy directly from the artist.  We spoke to founder, Barnaby Parker about how they use printed clothing to help promote their fair.

1. What were you looking for when you were initially searching for a printed clothing company? Why did you choose Garment Printing?
We chose Garment Printing because you offered a very straightforward service, putting together what we wanted very quickly and delivering the polo shirts to us within 3 days.

2. How did you find the whole order process and service?
The order process couldn't have been easier and when the delivery address had to be changed after the order was made there was someone on the phone to sort it out. All in all it was perfect.

3. Animal Art Fair offers a service to a relatively niche market. How else are you promoting your business to potential artists and clients?
Animal Art Fair provides a marketplace for the world's leading animal artists and their clients. Visitors can meet the artists and buy their works in an informal setting. The majority of marketing that we do is by word of mouth - our reputation and that of the artists precedes us, but the printed polo shirts with our logo helps to promote the brand further once the visitors and exhibitors are at the fair.

4. Considering the marketing and promotional channels available to clients today, do you see printed clothing as having growing, or diminishing importance alongside tactics such as social media, or word of mouth? Does promotional clothing compliment these other tactics?
For us printed clothing has been crucial as our company polo shirts have featured in promotional photos all over the press - its fantastic PR for us. We even have an Animal Art Fair polo team which wears our shirts!

5. What clients do you work with, and what have been your biggest challenges when marketing your services to them?
We market ourselves to some of the world's leading artists and the biggest challenge is getting hold of them and then persuading them to exhibit with us. Last year one artist we spoke to was in Antarctica on a 12 month project drawing birdlife.

6. How have the printed t-shirts helped with your own events and promotions? What feedback have you received?
We use them for everything just because our staff always wear them - the feedback has been brilliant.

7. Why did you decide to go for the certain items of clothing and printing techniques you chose?
Garment Printing recommended them the particular polo shirt as they were reasonably priced, good quality and they looked good.

View more comments and photos submitted by our customers on our Testimonials & Gallery page.