Judging by the outlandish apparel often worn by models at major fashion shows in places like London, Paris and Milan, one might be forgiven for thinking that the disconnect between catwalk and common man is an unbridgeable one. Who could imagine sporting such ostentatious get-up in their daily lives?
Brave Soul, that’s who. Established in 1972, the company has always been committed to bridging the divide between the puffed-up finery exhibited onstage and the everyday clothes available from high street retailers. With this simple but audacious manifesto, Brave Soul instantly set themselves apart from the competition and with almost half a century of experience in the industry, can now count themselves as old hands with young brains among the fashionable clothing sector.
Their products are generally aimed at the casual crowd, with an extensive range of jackets, sweatshirts, dresses and blouses available for all kinds of clientele and in any extracurricular scenario. Combining the highest quality materials with avant-garde fashion that is sure to turn heads, Brave Soul mix bucketloads of bravery and second helpings of soul in every item they create. It’s for that reason that we’re delighted to count them among our list of trusted suppliers, allowing us to offer personalised clothing with a difference to our loyal customers.
Brave Soul Clothing
Brave Soul are based in Manchester and have further offices in London, making them a British enterprise at heart. However, they’re no slouches when it comes to taking advantage of today’s global marketplace and also boast locations in Cape Town, Dusseldorf, Madrid and New York, meaning they’re a highly-respected name in the world of fashion all over the globe. This international appeal allows their customers – and those of Garment Printing products sourced from Brave Soul’s eclectic range – to access on-point trends and styles from every corner of the globe, giving them a sizable advantage over much of the competition.
It’s this ability to keep their finger on the global pulse of fads and vogues from all over the world that has allowed them to connect with consumers from a wide variety of backgrounds and geographical bases. Today, Brave Soul products can be found in an extensive and eclectic list of stores, including Asos, Eon, El Corte Inglés, Footasylum, Intu, Namshi, New Look and Zalanado, among many, many others. Alongside these prestigious household names, Garment Printing are proud to enjoy such distinguished company in stocking Brave Soul’s pioneering and progressive range of clothing.
As if those credentials were not a convincing enough testament of Brave Soul’s outreach and esteem, they are also the core brand of manufacturing giants Whispering Smith, who currently count themselves as the UK’s biggest creator, distributor, importer and wholesaler of high-end fashion for e-commerce sites and brick-and-mortar stores across the entire globe. Having sold as many as 3.6 million units in the first half of 2016 alone, Whispering Smith have established themselves as a force to be reckoned with in the world of en vogue clothing and reinforced their claim to the British industry crown with their 500,000ft2 warehouse in Manchester. That kind of storage space means they can source and stockpile the latest releases and ranges from anywhere in the world, before shipping them to a buyer anywhere else. It’s a truly global interconnected market which acts as an impressive microcosm of today’s modern business environment.
That kind of multicultural diversity in reflected in the Whispering Smith and Brave Soul ethos, where each employee is welcomed into an inclusive working environment, regardless of their background, ethnicity or religious beliefs. It is this kind of all-embracing attitude that is responsible for the company’s impeccable reputation as a fair and esteemed employer – but it’s not only the immediate workforce who are well looked-after by the Whispering Smith brand.
Every partner with whom Whispering Smith interacts, including across their extensive supply chain in Bangladesh, China, India, Pakistan and Turkey, is treated with judiciousness and dignity, while they are continually searching for new ways of working with partners and suppliers to ensure that every stage of the production process is optimised for maximum efficiency, quality and sustainability. This means they adhere to an ongoing commitment to maintain their faultless fashionable radar while still complying with the most recent market regulations and without compromising on affordability for their customers.
In this sense, Brave Soul (and their parent company Whispering Smith) are performing an incredibly impressive tightrope-walking act, marrying supreme style with social responsibility at a price which is not prohibitive or elitist. It is for these reasons that we at Garment Printing are delighted to use Brave Soul as a supplier for our personalised products today, tomorrow and well into the future.