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See How Printed Uniforms Made Tesco a Brand Leader - Header Image See How Printed Uniforms Made Tesco a Brand Leader - Header Image

See How Printed Uniforms Made Tesco a Brand Leader

The Client

In 2013, Tesco participated in the Good Food Show in Glasgow, Scotland using their own Tesco Finest Range. The retail giant came to Garment Printing asking for printed outfits that would allow the Tesco Employees to be instantly recognisable whilst at the event. Tesco wanted polo shirts for their entire events team, as well as work-wear branded aprons for their team of cooks.

The Challenge

For the printed polo shirts, we suggested using our best-selling Gildan polo shirt due to its stylish appearance with its cuffed sleeves, taped neck and twin needle hem. The polo shirt is also perfect for printing on and we knew that it would represent Tesco’s brand perfectly. For the aprons, we opted for a high-quality Premier apron as the anti-tangle ties and crease resistant finish offer excellent comfort and durability whilst working.

As they needed 100 polo shirts and 20 aprons all in a one colour print, screen printing was the best option. The aprons had the Tesco Finest logo printed, the polo shirts had the same print on the left breast and back, complemented by the #LoveEveryMouthful Hashtag to maximise viral sharing on social media channels, especially Twitter.

Testimonial

After we agreed the artwork, the designs were sent to our print location where we were able to get them printed and they came out excellently. We arranged for a quick delivery method to ensure that they were received by Tesco within plenty of time so they could be passed onto their staff and cooks, ready for the event.

“Great quality polos with print that stays on perfectly. Would order again without a doubt.” – Megan Powell, Tesco

Don’t just take our word for it – we have the words of some clients we’ve supplied to in the past that you may have heard of!