We were contacted by the people who were running the NO MORE PAGE THREE campaign – a campaign which was launched to stop The Sun printing images of topless models on page three of their paper.
For the campaign, we were asked to produce printed T-Shirts that were designed to create awareness of the campaign and to also help the campaign go viral on social media. Following the printed T-Shirts, NO MORE PAGE THREE used Twitter and Facebook to raise awareness and gain support.
For the campaign, we were asked to create three different designs on black and white T-Shirts. The T-Shirts were to be used to raise awareness of the campaign and to also be sold through the campaign’s official website and the money which was raised was donated to different women’s charities.
The T-Shirts needed to be durable, comfortable, high-quality, soft, perfect fitting and they also had to be unisex. Finally, the client also requested that the T-Shirts was 100% cotton.
To meet the requirements we suggested that the Gildan Soft Style GD01 T-Shirt was perfect. We also recommended that the printing was done on the centre front of the T-Shirt as it would be the most visible position. This would make it perfect for raising public awareness and it would also mean that the campaign was easily visible and easily identifiable. We also suggested that screen printing was the best technique to use as it created a superb print but it also meant that we could print all of the required T-Shirts quickly and efficiently.
The client was delighted with the T-Shirts and the quality of the printing that was done. The T-Shirts were a huge success and helped the campaign to achieve its goals. Following the campaign, The Sun stopped page three.
The T-Shirts were worn by many celebrities – including comedian Russell Brand – and this growing support as well as a huge social media following meant that the campaign was a huge success.
We were incredibly proud to work with NO MORE PAGE THREE on their campaign and be a part of its success and we look forward to working on future campaigns as well.