Changing Faces is a UK charity for people and families who have conditions, marks, or scars that affect their appearance. The charity’s aims are to support affected individuals and their families, and change attitudes towards disfigurement.
The charity needed their brand logo printed on t-shirts for events and fundraisers across the country. The charity has a local partnership with one of UK’s largest supermarket brands – Sainsbury’s in Selly Oak. They particularly needed t-shirts for the launch of this year-long partnership in August 2014. The supermarket will aid in organising various fundraising events. Sainsbury’s wanted to have t-shirts for their staff so that they can easily be identified with the cause and raise more awareness.
100 t-shirts were needed for Changing Faces’ work. The white design and wording were to be printed on blue t-shirts. “For prints with few colours and larger quantities, screen printing is the best option.” States Mark Speakman, head of sales and responsible for the order. “We chose Gildan semi-fitted tees for men and soft-style tees for women. This allows for a comfortable fit for both men and women.”
The charity and supermarket work to raise awareness of their partnership via different media. The charity promotes the partnership via social media and e-newsletter. Sainsbury’s promotes the Charity and events through banners outside the store, as well as posters inside the store.
“This is the first time we used a different printer for our t-shirts. The price-beat promise convinced us, and we were not disappointed. Garment Printing really made it easy for us; we needed the design to be changed a bit, but they did not charge us for it. Also, they were really quick to respond, which was great. I have never worked with such an eager company!” – Helen Read, Fundraising Officer at Changing Faces