7 Years, 90 minutes is a documentary film which highlights the effects of the 2014 World Cup on the host country – Brazil. The film focuses on the different points of view of the Brazilian society before and during the World Cup.
It also gives first hand accounts from the public, officials and government which were involved. It shows conflicting opinions of the nation, detailing the social and economical problems, political corruption and the nations dream of winning the World Cup.
Alain Garibi and Iker San Martin are the men behind the powerful documentary and they are very proud of the results.
The company behind the documentary – Red Trigger – contacted Garment Printing because they found our website and decided we were the only company who could suit their needs. They were looking to print a full colour, highly detailed design on various different garments (including Hoodies, T Shirts and vests). The needed all of the garments printing and delivered ready for a big launch event that they had within 2 weeks.
The order was for a total of 152 prints, the same design, onto white and coloured garments. Initially we opted to go for Screen Printing due to the quantity of the order being quite substantial. We initially thought of Screen Printing as it’s great for larger runs and it has the best economy of scale, offering unparalleled consistency from one print to the next.
The issue came about when we received their design, it was far to complex for screen printing and it wasn’t a vector graphic. Screen printing works based on the separation of colours, with a screen being made for each colour within the design. As the design for the print was very complex, it would of needed a lot of screens creating and, as each screen needs to be specially made and incurs a setup fee, this would of been a very expensive option.
We then opted to print the design directly to the garment using DTG as we know that it works very well with full colour and highly detailed designs. Plus, as the garment goes through a printer, it’s quick to set up and we can produce multiple prints quickly and efficiently.
Leandro, one of Garment Printing’s printing experts, said “When I saw the design I instantly realised the best option was DTG, this is because it features lots of small details which would of been impossible to get right using Screen Printing”. This information was passed onto the client and they agreed, stating that the small details of the design was an important feature.
We went with DTG and produced the requested garments which were then dispatched to the client within plenty of time for them to check them out before the event. The T-Shirt printing, launch event and the documentary were all a huge success. Afterwards Alain and Iker said:
“The Garment Printing team has offered excellent care and assistance on the design of the T-Shirts. The technique which was recommended (digital printing) was the most appropriate due to the complexity of the design.
“We’re very happy with the result and the end product.”