We've touched upon a few promotional products already. In this article, I want to diversify and expand into promotional materials and how these can snowball your marketing efforts. When we refer to promotional materials, we are typically referring to personalised catalogues, business cards, flyers, newspapers and journals. These products may lack the fizz and flash of other promotional products but they are equally as important in your marketing endeavours. I'm talking about the kind of marketing that can give your customers a medium to tunnel further into your company's offers and services. With that said, let's get the ball rolling!
Printed Business Cards:
To some people, business cards may seem slightly obsolete and outdated. After all, everyone's trading contact information using mobile phones now, right? This may well be the case, but there is still a strong case to be made for the business card. It carries a lot of prestige and potential business partners are bound to be impressed when you whip one out. The best part about business cards is that you can get incredibly creative. Think egg shell and subtle off white colouring. Wacky and funky designs incorporating your company's colours and symbols. Especially if you work in the creative industry, this is the perfect opportunity to flaunt your creative chops and should not be missed out on because of some arbitrary misconception that it is passe.
Business cards aren't dependent on shaky and volatile technology that is prone to running out of battery. If this happens at a networking event, you may be obliged to hastily scrawl your contact information onto a napkin. This is hardly the peak of professionalism. Business cards rule out the drastic measure.
They also provide the first real impression of your company and its brand, thus offering the chance to make it a fantastic one.
Networking is all about representing your company in the best fashion possible and business cards provide the perfect means to do so.
Flyers are another promotional material that have enduring value into 2017. When you go online you are barraged with advertisements and sensory data from all angles. It becomes virtually impossible to absorb it all and is the reason so many digital advertising campaigns end up having limited success. If you use flyers to advertise your business' event of discount, it cuts through the traffic and becomes impossible to ignore, especially if it's handed out to passers-by on the street but equally if posted through someone's letter box. When a stranger enthusiastically shoves a piece of paper into your hand, generally you take note.
The face-to-face nature of handing a flyer to someone also means you can easily measure people's reactions to your products and their opinions about your services.
Promotional materials like flyers are about making marketing as personal and direct as possible, as opposed to the aloof and disinterested character of online interactions. Large and clear fonts, engaging images and company imagery is the recipe to a strong flyer than will gain the most amount of impressions and draw in customers.
Catalogues are one of the most exhaustive ways of displaying your company's wares and services. There is a degre of tangibility that is not available when perusing through someone's products online. A well-crafted catalogue shouts out professionalism and competence and should absolutely be present in your corporate repertoire.
A catalogue also affords you the chance to give an overview of various features of your company from your origins, case studies, products and any additional information which you feel would intrigue and delight prospective customers. The online sphere is labyrinthine and any number of destinations can distract potential customers from your website. With a catalogue, a microcosm of your entire company is neatly packaged and available at a stretch on your prospective customer's coffee table.
In general, it is a fantastic tool for gaining exposure and presenting your brand in the best, most complimentary light possible.
Printed Newsletters and Journals:
There has been a lot of commentary about the so-called decline of print media. While it's true people are shifting toward receiving their news online, a newspaper or journal is still a time-tested way of disseminating news and stories in the most digestible way possible.
Within the newspaper you could include news and opinion pieces about your industry, offers pertaining to your products, insight into your workplace culture and any other developments that you deem fit to mention. This could help position yourself as an influencer in your industry and induce customers to feel more of an emotional tether to your company.
When distributed internally, the newsletter can also make your employees feel like part of a larger machine. They gain a heightened perspective of everyone moving in synchronicity to achieve objectives and goals. If you get a newsletter going in the early days of your company, you could effective chart the history of your company all the way through the peaks and valleys.
You don't need a fully-fledged operation churning a newsletter out every other day, and in the majority of cases this would be incredibly pointless - people aren't going to drop the sensationalist filter of the Sun for your humble offering - but you could comfortable release one each month to good effect.
Chart the trajectory of your company with newsletters.
There's nothing more downbeat than vacant walls and storefronts. They shriek out for some kind of adornment or condiment, and leave your home feeling more like a juvenile delinquent centre than an actual home. With this in mind, we urge businesses to invest in artfully designed posters that will lure people into your store like a magnet.
Printed posters can be used in a raft of ways. To advertise your newest product and sales in your storefront window, showing case studies or even being sold or gifted to customers to remind them of a particular event. Cast your mind to the amount of people that buy musical festival event posters to provide a misty eyed reminder of the event.
Posters are highly cost-effective, so if ordered in bulk can be a sustaintially profitable investment. They're highly visible and also immensely customisable.
Whichever design you have in mind, no matter how creative or edge it is, we guarantee that it can be rendered in poster format.
Promotional materials are a fantastic option to ramp up your marketing efforts. Whether it's posters, newsletters, catalogues, flyers or business cards, we have you covered and can provide you with printing results that will knock your socks off. Call us today and we can personally advise you on the optimal promotional materials for your business.
In the next part, we will cover event merchandise so stick around!