Feel Brave

The Client:

Feel Brave is a beautiful set of characters and poems which are designed to help children manage tough emotions and feel brave. 

Stress can block learning and creativity flowing. Our world has never been more distracting and fast paced than it is right now. It's also never been more exciting and full of potential to share great ideas about how to make a radical positive change. The Feel Brave stories (which are due for release in 2016) are targeted towards 4 - 7-year-olds but can be used either side of those ages too. The stories are designed to focus on key subjects such as managing feelings and behaviours around anxiety, nervousness, worries, making relationships (bullying), dealing with separation anxiety, learning mindfulness and relaxation and dealing with feelings around loss and brevity.

The Challenge:

Avril contact us when she was after some top quality printed garments to sell as part of her children's range. She was looking for top quality fashion brands and we advised her that the N02 and N03 by Continental fell within that bracket.

Avril was working to a tight budget so we advised her to stick with the white colour as it's cheaper than having coloured T-Shirts printed. This also means that the T-Shirts were best suited towards DTG printing and DTG is much cheaper on white garments as well. There was a total of 5 different designs, all colourful illustrations provided by Tatiana Minina, a talented illustrator bases in Massachusetts, USA. The illustrations were adapted from original prototypes designed and made by Asa Pettersson, a Swedish designer working in New Zealand.

The Conclusion:

We used DTG printing to create all of the garments and after they were sent to Avril, she was very impressed with how they turned out. Everyone involved with the project was immensely happy with the results and they've been selling well ever since. Avril was quick to tell us....

"Thanks Garment Printing for the great T Shirt rewards you helped us produce for the successful Feel Brave Kickstarter crowd source funding campaign! We reached our funding target on day 5 of the 30 day campaign to build the Free Brave App (just search for 'Feel Brave' in the App store).

"Garment Printing  were speedy and professional and we'd love to use them again next year for the organic / fairtrade merchandise for the Feel Brave books launching next year!"

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